Contact Information
Meta Ads & Social Media Strategist
Sofia Nair
With 5+ years of experience in paid social and community strategy, Sofia Nair helps immigration businesses generate awareness and warm leads through Facebook and Instagram. At Buzz Rank, she designs Meta ad funnels specifically for immigration audiences — targeting people actively exploring options for Canada PR, UK settlement, or student visas — and turns social media presence into a real lead generation channel.
Highest Education
Education
2016 – 2020
BBA (Marketing)
Christ University, Bangalore
30+
Immigration Meta Ad Campaigns Launched
Core Responsibilities
- Planning and running Facebook & Instagram ad campaigns for immigration firms
- Building audience segments based on visa intent, age group, and location
- Designing full-funnel Meta strategies: awareness → retargeting → conversion
- Creating scroll-stopping ad creatives and video scripts for immigration ads
- Managing WhatsApp lead generation campaigns via Meta
- Monitoring CPL, CTR, and ROAS for all active campaigns
- Running A/B tests on creatives, headlines, and landing page combos
- Setting up Meta Pixel, CAPI, and conversion event tracking
- Developing organic social media content calendars for client pages
- Growing immigration consultant Instagram and Facebook pages
